How Beauty Vlogger Is A Collectively Kept Alive Trend
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Beauty vlogger…with the ease of availability of the internet and the world going so fast, it is quite hard to keep track of trendy things. One of the styles of dresses goes viral while at other times it is some beauty face wash. Even there are some of the best looks that go viral from time to time. In the beauty world, the mash-up of internet availability and beauty trends gave birth to beauty vloggers.
How is it happening and why is everyone following the trend?
A total of more than 2 billion logged-in monthly users on Youtube. So, what is there is that YouTube has become a platform for companies to advertise and make a profit for themselves? That is the reason the old TV ads which people used to have for advertising are quite changing and coming on the internet. This is the core reason why beauty vlogging is still so trendy.
Beauty vlogging in 5 sentences…
Earlier when there was the medium of newspaper, people used to write articles to reach out to people. Which was later replaced by TV for a long time and due to quite a tough line of work, articles and blogs became quite famous. That is now being replaced by YouTube and other social media platforms. So, blogs where instead of writing the content creator is making videos to give their opinion or educate people is called vlogging; and when such vlogs are related to beauty is called beauty vlogging.
So why is beauty vlogger so popular?
Among the many reasons why beauty vlogging is popular, the reason that stands out of all the other reasons is the huge and different type of audience base. Here are the three main reasons why beauty vlogging is beneficial for everyone:
1. Companies
Beauty companies have significantly grown in the last couple of years. With people asking for a more authentic and satisfactory product there has been tough competition in the market. Though having a TV advertisement is quite costly but advertising small on the internet especially on YouTube and social media can help them grow and now even the major big companies are also in the game over the internet. This is kept by the audience by:
2. Obsessed with beauty
Everyone wants to look beautiful no matter who it is a man or a woman. Women on the larger scale because of their extra cautiousness. There were more than 88 billion views on just beauty-related videos in 2017. As it has such demand it becomes a good place for the companies to invest and drive customers.
3. Benefits over fantasies
As there is a rawer product coming up people are caring for benefits over the fantasy world of television. However, this demand analyzed by the huge audience online forces the companies to give more products which they want.
4. “Easy” to become a vlogger
Becoming a beauty vlogger today is quite easy and can be started with very less investment. As YouTube and social media platforms are paying content creators it becomes an opportunity for them to start their career and companies their sort of brand ambassador or in simple words place to advertise their product.
That is the reason the company keep the trend alive to profit from it and give the customers what they want.
5. Vlogging point of view
The world is changing and so are the platforms and media. Being on paper to videos has helped people in trying out new careers and explore different parts of the industry. Today, people regularly following the content of a beauty vlogging is quite high. There are few vloggers with more than 10 million subscribers. Though it is a time taking process it can be a good career choice today.
Have a look at NikkieTutorials video here below:
This is backed by the company and the audience by:
6. More advertisers
As the channel grows due to many people being obsessed with beauty and companies wanting the channel to promote their product, they ask the vlogger to use and promote theirs. This is how it is beneficial for the vlogger to make more money than just making videos from the sole platform sole.
7. The bridge between audience and companies
The vloggers on these platforms act as a bridge between customers and companies. The customer connects with the creator by videos and that way companies go in the direction to make profits.
Vlogging is an uprising career opportunity for the people.
From being a content creator to being an influencer, vlogging is a medium to connect with people. The audience also connects with the vlogger and helps in keeping the trend alive for the vloggers.
8. Audience
The audience has got a new tool in their hands which they can play anytime and anywhere. The mobile phone and ease of access to the internet and content on it have changed the traditional medium to videos on YouTube and social media. Being in control and watching what they like, the platform keeps them showing similar content. However, being obsessed with beauty from the beginning and not having to pay for it, makes it easier for them to know what they want. This gives the creator the hint about what they want from them and that forces companies to sell their product. Here are a few reasons why the trend is still in the audience and how the audience is gained by it:
9. Companies
Companies make the product and want to sell maximum to make more profits. This the reason they start the trend by paying the influences whose content you watch on the internet. Later they support the trend and keep it alive.
10. Influencers
To gain more profits and large advertisers from the companies you need to be in the minds of the audience all the time. This way they create more content and lure the audience is new beauty-related stuff. That trend being followed by the audience being new and unique makes the influencer carve the trend and bring life to it.
Trending due to you
This is how the audience becomes part of the trend by their choice and wish. To look beautiful and different is want everyone wants and that same thing is provided by the influencers, which is backed by the companies that keep the beauty vlogging always in the trend. With a lot of seasons, occasions, and festivals being around the companies will keep making a product, which with the help of beauty vloggers reach its target audience and give them profits.
In this whole process, everyone is benefitted in some way or the other. This is the reason why beauty blogging is still a trend and might as well be in trend. All this chain was brought to life with ease of access to the masses through the internet and social media.
Creating some different kind of trend for the audience is now how things work in the offices of the companies.
While the influencers try to reach more audiences to gain more money from the companies which will indirectly profit them in huge ways. The audience on the other hand wanting something new becomes a part of the trend. When they ask for something and they get it to celebrate it, this is just that. This is a celebration of beauty and it will always be in the trend in some form or the other because of all these above factors.
Are you wondering about how much money a beauty vlogger can earn?
Medium-sized influencers a lot of the time are making a minimum of $10,000 a month upwards to probably $50,000 or $100,000 a month.
Starcasm.net | How much money do Youtube Gurus Make
Kevin James Bennett gave us a pretty interesting insight bout the offer he gets via a post through the social media Instagram.
➲ $25K – to endorse the product in a video (Not focus on the specific brand or product)
➩ $50K-$60K – for a specific product review
➲ $75K-$85K – for a negative competitor’s product review
Without forgetting the affiliation to the brand, which is at least 10% commission per sale…
